On what would appear to be shaky legal ground (according to today's strict laws relating to branding), records that were originally issued on the Columbia label, but for which the cassette issues arrived several years later, retained the Columbia logo on the inlay and cassette, despite agreement with CBS of America to no longer use the logo.

Perhaps 'legacy use' had been anticipated and catered for in the agreement.

Certainly this loose form of implementing branding changes is not something likely to be tolerated these days.

EMI were distributors for the RAK record label founded by record producer Mickie Most, who was responsible for many of the successful Glam Rock acts of the early 70s such as Mud and Suzi Quatro.

Here we see Hot Chocolate's eponymous second album, coming a year after their début, Cicero Park.

Mid 1976 brought about some subtle changes. For the labels EMI had in current use, these logos were moved to the front in place of the circular EMI logo. However, this was short-lived, as in November the gold-top style was withdrawn and cassette inlay covers became decked with 'full height' versions of the original album covers, each of which would be specially customized to fit the rectangular shape of the cassette case.

Mid 1980s reprints

Cassettes first issued in this era continued to be printed with the same inlay artwork well into the 1980s and sometimes beyond. The only change to occur was that in around 1985, the 0C numbers on the spine were converted to barcode (EAN) numbers on the backflip, by taking the last 5 digits of the 0C number, adding a '1' to the start, a '4' to the end (the format code for cassette), and finally for the barcode adding '50999' to the start (indicating EMI UK's range of numbers).

Some releases however were re-categorised into EMI's new 'Fame' series (a later equivalent of the 'Executive' series) for budget-priced re-issues. These included new spines, backflips and inners but for the most part, the original covers.

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