The 1970s saw an explosion of new record labels set up by bands and producers who weren't content with their records appearing on an established one.

Deep Purple had started out on Parlophone, then were moved to Harvest in 1969, then ended up forming 'Purple Records' in 1973.

Hence the number of different logos on the backflip started to increase considerably!

Cassette inlays were minimal of course compared to the vinyl sleeves, meaning such luxuries as additional artwork or song lyrics were usually not available to the cassette purchaser.

On rare occasions however, the artist could twist EMI's arm and allow a special dispensation. Ex-Beatle George Harrison did this twice in the mid 70s.

Firstly, for his album "Dark Horse" (right) in 1974, because George was keen to ensure everybody could see and read the words aswell as listen to them (trying to get across religious messages and not just musical entertainment), he persuaded EMI to include a lyrics booklet inside cassette and 8-track issues of the album.

Click on the image (right) to see the full inlay, lyrics booklet and cassette.

A year later George bucked the design trend yet again, by getting this all-over orange design for "Extra Texture" past the corporate design review board.

Even the gold stripe didn't survive this one, with only a white line indicating where this would have been - at least ensuring the title information would line up with other EMI tapes of the period.

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