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Due to perceived consumer dissatisfaction with the standard of packaging (or lack thereof) of pre-recorded tapes, EMI tried a short-lived experiment, issuing tapes in hanging card packs to a Garrod & Lofthouse design.  


For cartridges this meant re-designing the top label style to fit the visible area in the carry-tray found inside these packs (for more information see here).

            August - October 1971

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    Forward to February 1972

Eventually a re-design with more staying power was launched.  Click the FFWD icon below to read more.

3150 8X-TWO320(71) O F - A Grand Operetta Gala 3150 8X-TWO320(71) O R - A Grand Operetta Gala

The underside labels retained the same style as before, with one minor change - the standard font was now Gill Sans instead of the Univers previously favoured.  The way in which the catalogue numbers, in particular, are shown, mirrors the way they appeared on the front of cassette inlays earlier in the year (just before and after the period that hanging packs were issued).

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