F1 Diana Ross Touch L

The cartridges remained visually unchanged. They were still decorated with a single label on the top, showing a monochrome reproduction of the cover image with tracklisting underneath, and a repeat of the album title and catalogue number on the side to aid identification when the cartridge was in the player.

EMI's company particulars were displayed in the new style as shown on the inner inlay:

"EMI Records Ltd
Hayes Middlesex England"

Finally, the DOLBY SYSTEM symbol was added to the bottom-left. Note that as in this early example, the Dolby symbol appeared twice, as it was also, remember, being added to the cover image aswell - and this resulted in being carried forward to the cartridge label in the same place!

As before, the label releasing the record had its own logo shown in the bottom-right.

EMI's budget range, the "Executive Series", continued and simply retained the characteristic blue colour for the top stripe.

As with early Executive cassettes, the cartridge shells were moulded from bright blue plastic instead of the normal black (or white). These persisted for longer than the similarly-coloured cassettes did.

EXE128-8X+CD - Adam Faith

The Executive Series was very prolific, pushing out as much EMI back-catalogue as was humanly possible.
Parallels can easily be seen between the "Best Of" compilations issued around 1974-75 and HMV's "Collection" series of the early 2000s.

The cover photos were ones originally used for contemporary album or EP sleeves, and the Executive tapes would be the first ones to provide "clean" copies of these images - i.e. lacking the addition of title graphics.
Either as a result of the age of the source material, or perhaps overzealous digital 'enhancement', the cover images on the Executive range tend to display far better colour and contrast rendition than their later counterparts. This example clearly shows the superior reproduction of Adam Faith's image on the 1974 tape.

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