During 1967-69, the 'inside flip' (the panel shown to the right of the front cover on these fold-outs) was used either to include additional artwork, or (as in these Motown examples) to include sleeve notes.

This meant the full tracklistings and credits ended up being printed on the reverse face of the inlays, occupying a full spread across the two adjacent panels.

A feature of EMI cassette inlays from 1966-68 was that they weren't printed in full colour - not even for the front cover. Instead, a single 'key colour' was chosen (pink, as in this Shadows example) to apply as a background colour to the title area and as a tint to the photographic elements of the artwork.

The vinyl edition of this album showed the band members' faces in full colour within the jigsaw pieces.

Finally, it's worth noting that tapes of this period all had a standard EMI box logo shown in the top-right-hand corner on the front (or Tamla Motown logo for their releases).

As shown below, these features would later be dropped.


As cassette covers are rectangular but vinyl sleeves are square, there had always been a compromise necessary in deciding how to best present the original artwork in a form compatible with the space available. Also, it appears that with EMI stepping-up cassette releases to match a similar release schedule as vinyl albums, it was no longer considered viable for each title to receive particular 're-design' effort for tape as had happened from 1966-68.

So in 1969, a few subtle changes were brought about to EMI's inlay layouts. Firstly, front cover images were shown in full colour as standard (as occasionally had been done for complex cover imagery such as The Beatles' Sgt. Pepper a year earlier on its 1968 tape release).

Secondly, it was decided to show the artist and title in plain black text on a white background, instead of using colours and typography in the style of the vinyl sleeve as done previously - perhaps at the time this was considered too much hard work. Also, the decision was taken not to show the EMI (or other) logo on the front as a standard design trait.

During 1969 the inside-flip continued to be used as a space for artwork or sleeve notes, whereas in 1970 this area would be conscripted for advertising other cassette releases. Also in 1969 a new international numbering system was adopted by EMI worldwide (excepting Capitol in the US) and both the UK and international catalogue numbers were shown in the white space of the inside flip (further explanation of the '1E' number is given on the next page).

Tracklistings continued to be displayed as full spreads over the reverse face of the inlays. It was on this side, on the back flip, that the black-box EMI and label logos now appeared.

More pre-recorded EMI cassettes

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