7202 Song of Norway O LF

Probe was a label of ABC/Dunhill in the United States, releases from whom would have formerly been issued by EMI in the UK under licence on their Stateside label.

However, record companies had started to become more brand-aware in the 70s, seeking to establish common visual identities worldwide as much as possible.

7202 Song of Norway O LR

Although this Song of Norway example carries an earlier date code than My Boy (7202), it was printed and duplicated later, the indication of which is the enlarged word 'STEREO' that appears in white on the top label branding. To begin with (as can be seen on the Richard Harris cart) the STEREO was printed at the same size as the words '8 TRACK' and 'CARTRIDGE', but after a short while it was enlarged to fill out more of the space.

It is most probable that both of these titles had been available with the 'tombstone' labels when first issued in February/March 1972, and that the pressings shown here date from a few months later, most likely May/June '72.

Incidentally, HMV Classical titles used a slightly different layout, which can be seen here.

 Quadraphonic Cartridges

The 8-track cartridge lent itself well to the cause of four-channel sound (Quadraphonic). This provided two stereo fields per programme, one to the front and one to the rear - the first truly marketable 'surround sound' format. EMI released a small number of Quad (for short) cartridges from its major artists, and they had a silver label instead of gold.

6720 TWO339-Q8 L F - Top Label

These cartridges were of a different construction to the standard 8-Track Stereo ones. For a start, the cartridge shell was 'boxier' - the edges being straight rather than having the sleek curves of the usual stereos. Also, they were much heavier - both in terms of the shell and the spool inside. Also note the rivet visible on the reverse just behind where the pressure pads would be. For Quad carts, strong spring-mounted felt pads were used instead of the cheaper, and less durable, foam strips.

6720 TWO339-Q8 L R - Reverse Label

Later in 1972 EMI introduced hard cases and full-wrap inlays in the 'all gold' style for cartridges, as can be seen on the next page:

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