The reverse of the inlays continued to be used for the tracklistings, still for a while headed 'Track 1' and 'Track 2'. UK and international (1E) catalogue numbers were moved to this section in 1970. Totally superfluous 'matrix numbers' were even allocated to each side (on this example 'T-SSL 5018A' and 'B'). These really meant nothing, because with cassettes both sides are duplicated at once from a single master tape, containing Sides A and B in parallel (in exactly the same arrangement as on the finished cassettes themselves).

Nearly all EMI tapes featured the black box 'EMI' logo introduced by the company in late 1967 plus a second black box 'label' logo underneath (right) - either Parlophone, Columbia, HMV, Stateside, Tamla Motown or Harvest. However sometimes earlier versions of the logos were used (including the earlier 'oval world' EMI logo), and on occasions no logo at all would be present - which could possibly be put down to a lack of sufficient quantities of letterpress blocks for the graphics. Remember that for as many copies of these as were required, they would have to be recast as a piece of metalwork, with of course an associated cost involved.

Cataloguing and dating

The advertising space was made 'genre-specific', as can been seen from this Deep Purple example - from the days when the phrase "Heavy Metal" hadn't quite entered popular lexicon. Purple's Concerto perhaps didn't belong quite in that category though.

Interestingly, the vinyl album starts with "Speed King" and indeed although it appears here on tape at the start of 'Track 2', the so-called matrix number shown is T-SHVL 777A, whereas the 'Track 1' matrix number is T-SHVL 777B, perhaps indicating that the sides were originally intended to be juxtaposed.

  Forward to October 1971

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