The slogan "The Biggest Sound Around" was retained, as were the established STEREO and QUADRAPHONIC logos. Early cartridges in this style had this logo above the album cover reproduction, but this was moved to below after a couple of months. The most significant design change at this time was the reduction of label cartridges to one on the top. Also, the labels from this point onwards would be in monochrome only. Early labels of this type were printed on tinted paper - usually pink, although sometimes light green or light blue. After a few months however, plain white was settled upon.

D01 Franck Pourcel L F
D01 Franck Pourcel L L

The inlay backs and spines resembled the layout of their cassette counterparts in almost every respect. The only additions were advice on the proper care and storage of cartridges, and the tramlined 'EMI RECORDS' company identification.

The album titles on the spine were usually typeset in Univers Condensed or Grotesque No.9.

D01 Franck Pourcel L R

The changeover

Cartridges first released using an earlier label/inlay style were updated to reflect the design change as can be seen from this example, Mrs. Mills' Bumper Bundle Party. It was first issued in January 1971 using the tombstone label (with no inlay of course).

In late 1972 newly-minted copies of the release came with the contemporary all-gold inlay. Notice that the tracklisting details on the new inlay are simply a straight copy from the underside label of the original cartridge.

As with cassette, EMI issued budget releases on this 'Executive' series from October 1972 onwards until the eventual withdrawal of cartridges sometime in 1977.

More images of these can be seen here.

  Forward to August 1973

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