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1972-73

            October 1972

Icon_TapeFormat_B_TC L SCX6091-TC - 1972 All Gold - Ron Goodwin - O F Adv SCX6091-TC - 1972 All Gold - Ron Goodwin - O L1 Ad

Garrod & Lofthouse followed EJD's example from May of that year and began using gold backgrounds to the inlays they printed.  Their font choice (Gill Sans) and layout style however remained the same as the white-topped inlays produced by them from May.

 

The blue cassette shell seen here is an oddity, as most Columbia cassettes had grey or black shells (as with other EMI tapes).

 

It is thought this blue shell was actually intended for use on one of EMI's 'Executive Series' tapes - a budget line exclusive to cassettes and 8-track cartridges.

 

Executive tapes had inlays of a similar design but with a blue background instead of gold, as can be seen on this page.

                         Gold becomes the standard

TWO413-TC - 1973 All Gold - O F Warship HM Royal M

EJD and DP continued to produce inlays, but stuck with Univers as their standard font.  EJD dumped the non-standard version of Univers that they had used since May and adopted the version DP had already been using prior to this.

 

In April 1973, EMI's international catalogue numbers gained a new prefix of '0C' (zero C) in place of the '1E' (one E), being their new code for UK pressings.

 

Also at this time EMI Records Limited became the sole distributing company, taking over from The Gramophone Company Limited trading as EMI Records.

 

The labels on the cassettes themselves remained yellow until August 1973 and the 'gold top' redesign.

TWO413-TC - 1973 All Gold - O L1 Warship HM Royal SHVL804-TC - 1985 All Gold - S F Pink Floyd DSOTM

Cassettes originally issued during this 'all gold' period retained these inlay designs well into the early 1990s.  This Pink Floyd example was still available in stores until 1993 when the album was released in newly re-mastered form on all formats (even though this particular album had already been issued on CD in 1986).

 

The only change made was that in 1985, the original 1E or 0C numbers were replaced with Bar Code (EAN) numbers instead shown on the backflip.  Aside from the '50999' originator's code, these new numbers were created by lopping off the first three digits after the 1E/0C, adding a '1' to the start, and a '4' at the end (the standard format code for cassette introduced in 1984).

 

Oddly, the indication of being "Available on 8 Track Cartridge" was not removed on these 1980s/1990 prints.

SHVL804-TC - 1985 All Gold - O L1 Pink Floyd DSOTM

Shown above right is an example of a 1987/88 cassette moulding from EMI, featuring a 'cream' (or, more accurately, dirty white) coloured shell with the label copy printed in black ink.  The quality of the tape enclosed in these cassettes was extremely poor, exhibiting shocking amounts of dropouts and a tendency to snap easily, even in high quality and well-maintained cassette decks.

 

EMI's cassette packaging design was to change again in August 1973, covered on our next page:

Icon_TapeFFWD_Y

    Move on to August 1973

It took until October 1972 for all of the printing companies that EMI employed to come to some sort of consistent standard for cassette inlays.  At least, in terms of layout and colour, albeit with some differences in fonts.