Shown above right is an example of a 1987/88 cassette moulding from EMI, featuring a 'cream' (or, more accurately, dirty white) coloured shell with the label copy printed in black ink. The quality of the tape enclosed in these cassettes was extremely poor, exhibiting shocking amounts of dropouts and a tendency to snap easily, even in high quality and well-maintained cassette decks.

EMI's cassette packaging design was to change again in August 1973, covered on our next page:

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