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RR DOM 02 O F Emitape 1960s 5 3-4in Spool RR DOM 01 O R Emitape 1960s 7in Spool Icon_TapeFormat_Y_TA

Reel-to-Reel

Tape recording for professional use and for more discerning domestic individuals come in only one form until the late 1980s - Reel-to-Reel.

 

Emitape made tape and spools not just for its own use but for the home market aswell.

RR DOM 01 O F Emitape 1960s 7in Spool

Early domestic Emitape boxes (left) were keen to point out the pedigree of the manufacturers, displaying as they did the emblems of the three major EMI record labels - Parlophone, Columbia and His Master's Voice (HMV).

 

It was also used by "the leading Broadcasting Organizations" - presumably the BBC.

 

Each box contained a flyer insert advertising the various lengths and grades of Emitape, along with editing accessories (for cutting and joining).

RR DOM 01 O I Emitape 1960s 7in Spool

From needle to thread...

EMI had the slogan, "The Greatest Recording Organization In The World" and had made a stab at creating a logo to embody this message in the late 50s (above).

 

However, this gave way to a much improved design which had started to appear on EMI record sleeves in 1964.  This and a modernised 'EMITAPE' logo started to appear on tape boxes around this time (right and below).

LOGO RR EMI World 1 LOGO RR EMI World 2 RR DOM 02 O L Emitape 1960s 5 3-4in Spool RR DOM 02 O R Emitape 1960s 5 3-4in Spool

Click below to continue our tour of EMITAPE boxes and spools.

PMCxxxx-TA - EMI Reels - S IR Emitape Flyer

EMI couldn't resist using the issue of commercial recordings on tape to plug the medium they were recorded on - egging people on to try it for themselves - as long as it wasn't for making copies of EMI records, that is!

 

Home taping was always seen as the preserve of serious audiophiles or the more well-off, partly because of the expense of the equipment and tapes, but largely down to the lack of user-friendliness.  The Compact Cassette from Philips started to gain ground as a viable consumer format in the mid-late 1960s and the main market for blank tapes was seen to be shifting there.  This would also be a more mass market than had ever existed (or would ever exist) for open-reel tapes.

            more Emitape

Icon_TapeFormat_B_TA L EMITAPE Magazine Advert 1975

EMI tape was of course used for the company's own recording operations in the studio and for the manufacture of their cassettes and 8-track cartridges and they projected (publicly, at least!) a pride in the recording materials as much as the material being recorded onto it!

 

The image on the left shows an EMI advertisement as seen in International Musician and Recording World (magazine) in December 1975.